We help your vision grow, so that you can take the next step and run

We work with clients, international and locally — from crafting a brand strategy to the design execution and art direction of a project. We're interested in building strong partnerships with our clients, to craft brands that truly connect and engage with their audience, fuelled by creativity and research.

Recent Projects

Hello Tomorrow Films

Client Hello Tomorrow Films, Vancouver, Canada
Year 2024, January - March
Scope Brand Strategy, Rebrand for logo & Identity
Rebranding for a wedding film studio that capture and transform wedding moments into cinematic treasures.

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Keef the Beef

Client Keef the Beef, Rochester Park, Singapore
Year December, 2023
Scope Brand Strategy, Logo & Identity and Wayfinding
Rebranding a new and elevated Keef the Beef, a steakhouse, set within a charming black and white colonial house in Rochester Park, Singapore.

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After/Hours at SPRMRKT

Client SPRMRKT, Demsey, Singapore
Year 2023
Scope Brand Strategy, Logo & Identity
A calendar of events and activities that happens after 6pm at SPRMRKT, Demsey Singapore.

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Neighbourly Chartered Surveyors

Client Neighbourly Chartered Surveyors, United Kingdom
Year 2024, January - April
Scope Brand Strategy, Logo & Identity and Website
Branding for Neighbourly Chartered Surveyors, who recognise its not just a house, its a home.

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Other Featured Works

Hyperfield
Digital Studio

MilkFish
Casual Fish Soup Restaurant

BornIn
Korean fashion label

My Services

Art direction, brand strategy, brand visual identity & logo design, print matter, brand guidelines, social media design, product photography, and website design.

1. The Strategy

Brand Strategy & Story Telling

As a strategist, I work with clients to identify their unique selling proposition to craft a strong and recognisable brand identity that resonates with their target audience, and differentiates themselves from competitors.

Some of the key aspects that I focus on include identifying the core values of the company, understanding the target audience's needs and challenges, and tapping into the unique strengths of the brand.

2. The Visuals

Graphic Identity

A strong brand identity lays the foundation for successful marketing and customer loyalty, and it is my job to bring that vision to life.

This process involves creating a logo, choosing color schemes and typography, developing messaging, and ensuring that all marketing materials and communication channels are aligned with the brand's identity.

3. The Roll Out

Applications

From logo design to web development to advertising campaigns, I ensure that every aspect of the brand's expression aligns with its core identity and resonates with its intended audience, ultimately helping it stand out in a crowded marketplace.

Not only do I create visually appealing collaterals and user-friendly websites, but I also focus on pushing the boundaries of the user experience. In a digital age, this helps to encourage user engagement with the brand.