Stratosphere, Royal Opera House (YCN)
An conceptual campaign for the Royal Opera House: to culturally encourage young people aged 20-30 to experience opera for the first time. The campaign is titled Stratosphere, meaning “the very highest levels of something”.
The campaign aims to create an impression though the unveiling of the layers of hard work, dedication and art form that goes into the Opera House. A taster into the experience of what the Royal Opera House has to offer — a stratospheric experience awaits them.
Most people have a preconceived idea of what to expect while at the Royal Opera House. They get these notions through films, books, or even the word of mouth. Everyone has a different perception of what the Royal Opera House has to offer, however, there is more than what meets the eye here at the Royal Opera House. To experience and enjoy the highest level of skill, we must first be open to what the Royal Opera House has to offer. To experience and enjoy the highest level of skill, we must first be open to the possibilities. This campaign aims to capture that eye-opener moment, and thrust the viewer into the world of the Royal Opera House.
Awarded YCN Award 2017
Art Direction Rebekah Lee
DOP Rebekah Lee
Dancer Maybelle Lek
Music Constantin Wittgenstein