Leap

Leap is in the business of transformation. The logo shows a singular continuous line of a frog in projectile motion, over a clearly defined and confident brand name. The challenge of this project was to create a branding that was contemporary, modern and forward-looking, while enhancing the character and architecture of a shophouse.

The logo was created using a graphical representation of Movement Trajectory Theory.

Art Direction & Design Rebekah Lee, Oh Wen Xin
More at FARM

Previous
Previous

Elixir Finance

Next
Next

Thoughts about Tourists