Leap
Leap is in the business of transformation. The logo shows a singular continuous line of a frog in projectile motion, over a clearly defined and confident brand name. The challenge of this project was to create a branding that was contemporary, modern and forward-looking, while enhancing the character and architecture of a shophouse.
The logo was created using a graphical representation of Movement Trajectory Theory.
Art Direction & Design Rebekah Lee, Oh Wen Xin
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